The agency Social Social approached me to create a brand film for their rebranding of the Zeit Stiftung Bucerius, to submit for the Art Directors Club competition—and they had reason to celebrate.
2024 Motion Design, Sound Design
Client Zeit Stiftung Bucerius
Agency Social Social & Studio Hoekstra
Team Jon Hoekstra (Creative Direction and Copy), Anna Hoekstra (Art Direction Rebranding), Celia Marchena (Art Direction Rebranding), Esther Grünewald (Art Direction Brand Film), Jan Henrik Arnold (Type Design), Eva Müller (Strategy), Max Kowalewski (Strategy), Anne Jugert (Project Management), Flora Hamer (Project Management), Lino Chlistalla (Project Management) and others
Awards The rebranding by Social Social & Studio Hoekstra was recognized by the Art Directors Club and the Red Dot Design Award.
Brand Film for Zeit Stiftung Bucerius
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Brand Film for Zeit Stiftung Bucerius
The agency Social Social approached me to create a brand film for their rebranding of the Zeit Stiftung Bucerius, to submit for the Art Directors Club competition—and they had reason to celebrate.
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2024 Motion Design, Sound Design
Client Zeit Stiftung Bucerius
Agency Social Social & Studio Hoekstra
Team Jon Hoekstra (Creative Direction and Copy), Anna Hoekstra (Art Direction Rebranding), Celia Marchena (Art Direction Rebranding), Esther Grünewald (Art Direction Brand Film), Jan Henrik Arnold (Type Design), Eva Müller (Strategy), Max Kowalewski (Strategy), Anne Jugert (Project Management), Flora Hamer (Project Management), Lino Chlistalla (Project Management) and others
Awards The rebranding by Social Social & Studio Hoekstra was recognized by the Art Directors Club and the Red Dot Design Award.
Social Media Campaign for Ritter Sport
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For the global social media campaign by the agency Kreuzbergkind, I set the square in motion.
2024 Motion Design
Client Ritter Sport International
Agency Kreuzbergkind
Team Paul Brandi (Creative Direction), Elvis Omanovic (Art Direction), Cornelia Barth (Project Management), Eyecandy Berlin (Photography) and others
Social Media Campaign for Ritter Sport
Social Media Campaign for Ritter Sport
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Social Media Campaign for Ritter Sport
For the global social media campaign by the agency Kreuzbergkind, I set the square in motion.
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2024 Motion Design
Client Ritter Sport International
Agency Kreuzbergkind
Team Paul Brandi (Creative Direction), Elvis Omanovic (Art Direction), Cornelia Barth (Project Management), Eyecandy Berlin (Photography) and others
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Rebranding for BlauArt Architecture Studio
Rebranding for BlauArt Architecture Studio
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In a close and trust-based process, I developed the new corporate design for BlauArt. Since the architecture studio collaborates with its clients over many years, it was especially important to ensure long-standing clients felt included in such a fundamental rebranding. I designed a new website and a wide-ranging set of business materials.
2023–2024 Rebranding, Webdesign
Client BlauArt Architecture Studio
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In a close and trust-based process, I developed the new corporate design for BlauArt. Since the architecture studio collaborates with its clients over many years, it was especially important to ensure long-standing clients felt included in such a fundamental rebranding. I designed a new website and a wide-ranging set of business materials.
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2023–2024 Rebranding, Webdesign
Client BlauArt Architecture Studio
Awareness Campaign for Forgotten Crises
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The campaign film for the Forgotten Crises initiative brings the stories of Ahmad, Teresa, and Yassin into focus.
2023 Editing, Augmented Reality Face Filter
Client Forgotten Crises Initiative, a coalition of 32 aid organizations
Agency Social Social
Team Jon Hoekstra (Creative Direction and Copy), Celia Marchena (Art Direction), Jakob Göbel (Art Direction Campaign Film), Svetlana Kalmann (Copy), Juli Grönefeld (Sound Design), Olha Kriukova (Color Grading), Eva Müller (Strategy), Max Kowalewski (Strategy), Anne Jugert (Project Management), Kathrin Lichtenberg (Project Management) and others
Awareness Campaign for Forgotten Crises
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Awareness Campaign for Forgotten Crises
The campaign film for the Forgotten Crises initiative brings the stories of Ahmad, Teresa, and Yassin into focus.
2023 Editing, Augmented Reality Face Filter
Client Forgotten Crises Initiative, a coalition of 32 aid organizations
Agency Social Social
Team Jon Hoekstra (Creative Direction and Copy), Celia Marchena (Art Direction), Jakob Göbel (Art Direction Campaign Film), Svetlana Kalmann (Copy), Juli Grönefeld (Sound Design), Olha Kriukova (Color Grading), Eva Müller (Strategy), Max Kowalewski (Strategy), Anne Jugert (Project Management), Kathrin Lichtenberg (Project Management) and others
Augmented Reality Facefilter
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The augmented reality face filter invites users to step back for a moment. By donating their social media presence, they help bring attention to forgotten crises.
2023 Editing, Augmented Reality Face Filter
Client Forgotten Crises Initiative, a coalition of 32 aid organizations
Agency Social Social
Team Jon Hoekstra (Creative Direction and Copy), Celia Marchena (Art Direction), Jakob Göbel (Art Direction Campaign Film), Svetlana Kalmann (Copy), Juli Grönefeld (Sound Design), Olha Kriukova (Color Grading), Eva Müller (Strategy), Max Kowalewski (Strategy), Anne Jugert (Project Management), Kathrin Lichtenberg (Project Management) and others
Augmented Reality Facefilter
Augmented Reality Facefilter
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Augmented Reality Facefilter
The augmented reality face filter invites users to step back for a moment. By donating their social media presence, they help bring attention to forgotten crises.
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2023 Editing, Augmented Reality Face Filter
Client Forgotten Crises Initiative, a coalition of 32 aid organizations
Agency Social Social
Team Jon Hoekstra (Creative Direction and Copy), Celia Marchena (Art Direction), Jakob Göbel (Art Direction Campaign Film), Svetlana Kalmann (Copy), Juli Grönefeld (Sound Design), Olha Kriukova (Color Grading), Eva Müller (Strategy), Max Kowalewski (Strategy), Anne Jugert (Project Management), Kathrin Lichtenberg (Project Management) and others
Logo Animation for Forum Bellevue
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The logo by Studio Hoekstra for Forum Bellevue represents transformation. To animate it, I explored a shift in perspective.
2023 Motion Design (Logo and Stage Visual)
Client Bundespräsidialamt, Zeit Stiftung Bucerius
Agency Social Social & Studio Hoekstra
Team Anna Hoekstra (Creative Direction), Celia Marchena (Logo Design and Art Direction), Caro Wintrich (Project Management) and others
Event footage by Video.Taxi (cut and edited by me)
Logo Animation for Forum Bellevue
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Logo Animation for Forum Bellevue
The logo by Studio Hoekstra for Forum Bellevue represents transformation. To animate it, I explored a shift in perspective.
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2023 Motion Design (Logo and Stage Visual)
Client Bundespräsidialamt, Zeit Stiftung Bucerius
Agency Social Social & Studio Hoekstra
Team Anna Hoekstra (Creative Direction), Celia Marchena (Logo Design and Art Direction), Caro Wintrich (Project Management) and others
Event footage by Video.Taxi (cut and edited by me)
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Participation Campaign for SOS Kinderdörfer
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To make this campaign succeed, we had to ensure it didn’t look like advertising. For SOS Kinderdörfer, I created three campaign films where influencers speak to young people at eye level, motivating them to make their voices heard.
2023 Editing
Client SOS Kinderdörfer weltweit
Agency Social Social
Starring how2shirli, notselmaaaa, janniskelemen, jonas.fragt and others
Team Jon Hoekstra (Creative Direction), Fred Funk (Creative Direction), Christian Schneider (Art Direction), Juli Grönefeld (Sound Design), Eva Müller (Strategy), Max Kowalewski (Strategy), Anne Jugert (Project Management), Carla Hohmann (Project Management) and others
Participation Campaign for SOS Kinderdörfer
Participation Campaign for SOS Kinderdörfer
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Participation Campaign for SOS Kinderdörfer
To make this campaign succeed, we had to ensure it didn’t look like advertising. For SOS Kinderdörfer, I created three campaign films where influencers speak to young people at eye level, motivating them to make their voices heard.
More Info
2023 Editing
Client SOS Kinderdörfer weltweit
Agency Social Social
Starring how2shirli, notselmaaaa, janniskelemen, jonas.fragt and others
Team Jon Hoekstra (Creative Direction), Fred Funk (Creative Direction), Christian Schneider (Art Direction), Juli Grönefeld (Sound Design), Eva Müller (Strategy), Max Kowalewski (Strategy), Anne Jugert (Project Management), Carla Hohmann (Project Management) and others
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Moving Type Experiments
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These moving type experiments usually unfold in the Board Bistro of Deutsche Bahn or on a Sunday morning in bed. I start with no set goal and see what happens. Sometimes, I like what I find. The letters that I use for these experiments come from various design books.
Ongoing Project Motion Design
No Client Personal Project
Moving Type Experiments
Moving Type Experiments
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These moving type experiments usually unfold in the Board Bistro of Deutsche Bahn or on a Sunday morning in bed. I start with no set goal and see what happens. Sometimes, I like what I find. The letters that I use for these experiments come from various design books.
